Avigna

Avigna Granite World is a Jacksonville-based remodeling company specializing in countertops, cabinets, and kitchen and bathroom renovations. The company focuses on quality craftsmanship, competitive pricing, and helping homeowners transform their spaces

Client Objective

The objective was to generate quality leads for countertop and stone projects, attract homeowners with genuine buying intent, and increase home consultation and in-house appointment bookings to help the sales team convert more inquiries into projects.

Solution

We created targeted Meta ad campaigns featuring personalized countertop offers, starting price ranges, and financing options to attract homeowners looking for quality stone solutions within their budget. The campaigns highlighted product options and value for money while encouraging prospects to book home consultations or in-house appointments, helping generate relevant leads and improve the chances of conversion.

Results

Avigna Granites wanted to attract homeowners with genuine interest in countertop and stone projects. The challenge was to stand out in a competitive market, communicate pricing more clearly, and encourage potential customers to take the next step through home consultations or in-house appointments.

Challenges

Avigna Granites needed to cater homeowners who were genuinely interested in countertop projects and had a realistic budget. The challenge was to move beyond general inquiries, set clear price expectations upfront, and filter out low-intent leads. We also needed to identify the right ad angles and ask the right questions in lead forms to bring in more qualified prospects likely to book consultations and move forward with their projects.

Interesting Takeaways

We created targeted Meta ad campaigns featuring personalized countertop offers, starting price ranges, and financing options. The creatives highlighted available stone options and value for money, helping customers understand what they could get within their budget. We focused on attracting relevant prospects and encouraging them to book home consultations or in-house appointments.

Results

1. We developed a 10-step marketing approach with different ad angles and scripts to highlight countertop offers, starting prices, and financing options, helping us connect with homeowners at different stages of their buying journey.

2. We added more qualifying questions to the lead forms to filter out low-intent inquiries and identify homeowners with genuine interest in countertop projects.

3. Personalized offers and clear starting price ranges helped set the right expectations and attract prospects looking for solutions within their budget.

4. The improved targeting and lead qualification process helped the team focus on more relevant prospects and create better opportunities for home consultations and in-house appointments.

A Deeper Dive

Testimonial

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