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Mola Construction, led by owner Becho, serves homeowners across California’s Bay Area with ADU design and construction. Since joining us in April 2025, the company has focused on reaching serious homeowners who are ready to invest in high-value projects.
Mola Construction wanted a steady flow of qualified ADU leads with the budget to invest and plans to begin within about two months-not early-stage shoppers.
We built a mixed creative strategy using AI videos, client-recorded content, real ADU projects in progress, and invitations to visit active job sites.
Consistent qualified leads now book directly into Becho’s calendar, helping Mola Construction close valuable ADU projects with a strong conversion rate.
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ADU projects involve larger budgets, longer decision cycles, permitting, financing, and significant homeowner commitment. During the first few months, this made results harder to judge because even strong leads needed time before signing. Mola Construction was receiving interest, but the sales cycle meant projects were not closing immediately. The challenge was to keep lead quality high, filter out casual shoppers, and consistently reach homeowners with the budget and intent to start soon.
Mola Construction campaign showed that high-ticket ADU marketing cannot be judged only by immediate closings. The strongest approach was to combine AI creative with Becho’s own recordings and footage from real projects, giving prospects proof of active work. Inviting qualified homeowners to see ongoing ADU projects also built trust. By focusing on budget, timeline, and intent -not just lead volume - we created a pipeline that could mature over a longer sales cycle while continuing to feed Becho serious opportunities
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1. Mola Construction has continued working with us since April 2025, building a steady pipeline of qualified ADU opportunities.
2. Leads can directly book consultations into Becho’s calendar, making the process faster and easier to manage.
3. The campaign consistently generates homeowners who are serious about ADU projects, have stronger budgets, and are closer to starting.
4. Because ADU projects have longer sales cycles, closings take more time, but Mola has successfully closed multiple high-value projects.
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