SPD Countertops

SPD Countertops, led by Joseph Feital in Naples, specializes in countertops along with kitchen and bathroom remodeling. Since February 2025, the company has worked with us to increase qualified lead volume and bring more homeowners into its showroom.

Client Objective

SPD Countertops wanted a higher volume of qualified homeowners actively looking for countertops, kitchen remodeling, or bathroom remodeling in the Naples market.

Solution

We used banners, carousels, AI videos, client recordings, and real showroom footage, while promoting showroom visits to help prospects buy with confidence.

Results

After shifting toward real showroom content and appointment setting, SPD began receiving stronger leads, booking more visits, and closing multiple projects.

Challenges

Naples has a large older homeowner population, and the initial AI-heavy creative approach did not consistently attract the right quality of prospects. Some leads showed interest but were less likely to move forward with a showroom or in-home appointment. The challenge was not simply generating more inquiries - it was finding formats that built trust, highlighted SPD’s real showroom and products, and turned interested homeowners into serious appointments with stronger buying intent.

Interesting Takeaways

SPD Countertops showed how creative format can directly affect lead quality. When AI videos alone were not resonating strongly enough with the Naples audience, we expanded the campaign with banners, carousels, client-recorded content, and showroom visuals. Featuring the actual showroom gave homeowners something tangible to trust and encouraged more in-person visits. Pairing stronger creative with appointment setting helped move prospects from an online inquiry to a home or showroom visit, giving the sales team better opportunities to close.