Stone City LLC

Stone City is a home improvement company serving the Denver market, specializing in kitchen and bath remodeling, cabinets, countertops, blinds, and shades. Since partnering with NextLadder in January 2025, the company has relied on our marketing strategies to generate qualified leads, manage appointment setting, and build automated follow-up systems that help turn inquiries into valuable projects.

Client Objective

Generate qualified leads for kitchen and bath remodeling, cabinets, countertops, blinds, and shades across the Denver market. The goal is to attract homeowners with genuine project requirements, improve lead-to-sale conversion, and build a consistent pipeline of revenue-generating opportunities.

Solution

We developed and optimized Meta Ads campaigns for remodeling, cabinets, countertops, blinds, and shades, using tested ad creatives and targeted messaging to attract relevant homeowners. We implemented multiple workflows and automations to nurture leads, maintain follow-ups, and reconnect with older prospects. We also took over appointment setting, ensuring timely lead outreach and a smoother process from initial inquiry to sales opportunity.

Results

Since partnering with NextLadder in January 2025, Stone City has closed multiple projects through our advertising campaigns. With tested ad strategies, improved lead qualification, automated follow-ups, and appointment setting, we have helped the business build a stronger pipeline across its remodeling and blinds & shades services.

Challenges

One of the initial challenges was attracting better-qualified leads who were genuinely interested in moving forward with home improvement projects. Generating inquiries alone was not enough; the focus was on improving lead quality and turning those opportunities into actual revenue. Managing multiple service categories also required tailored ad strategies, consistent follow-ups, and a structured system to ensure potential customers did not slip through the cracks.

Interesting Takeaways

Stone City demonstrates how consistent optimization and a complete lead management system can drive sustainable growth. Rather than relying on advertising alone, we combined tested creatives, service-specific campaigns, lead nurturing workflows, and appointment setting to support the entire customer journey. This ongoing partnership shows the value of adapting marketing strategies to different services while building a reliable system that helps turn leads into closed projects.

Results

1. Stone City has partnered with NextLadder since January 2025, building a long-term relationship based on consistent collaboration and trust in our strategies. Our campaigns have helped generate qualified opportunities across kitchen and bath remodeling, cabinets, countertops, blinds, and shades.

2. Stone City has closed multiple projects through our advertising efforts this year, contributing to its revenue generation.

3. We have implemented multiple workflows and automations to nurture leads, reconnect with older prospects, and improve follow-up consistency.

4. NextLadder now manages appointment setting alongside advertising and automation, providing Stone City with a more integrated system for lead generation and sales opportunities.

A Deeper Dive

Testimonial

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